Recession or Recalibration?

Posted in business by Tony C on January 25, 2009

vintage speedometer.jpg (51510 bytes)

I heard someone quote Tom Peters the other day that we’re not in a ‘recession’ but a ‘recalibration’ and this intrigued me.  After a quick search on t’interweb it wasn’t Peters but Steve Yastrow, a like minded thinker who regularly posts on Peters site.  Either way it’s an intelligent, relevant and thought provoking post.


The way your business generates results is different, now.

Your customers think differently, now.

Your customers care about different things, now.

Your customers act differently, now.

Your customers may actually be different people, now.

Customers aren’t disposable anymore; more than ever, you have to create sustainable customer relationships.

Everything is different now.


It also made me wonder if business expectations in general are in need of recalibration too.

One Response

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  1. Steve Yastrow said, on January 25, 2009 at 4:41 pm

    Tony – Thanks for the mention, for finding me on Tom’s site, and then finding me on my site.

    I have focused a ton on this recalibration idea with clients and audiences (workshop/speeches) lately. If people think we’re in a recession, they may wait for things to cycle back. Once we admit it’s a recalibration, we recognize the personal responsibility we have to act! Check out this link to a teleseminar I did recently.



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