Recession or Recalibration?
I heard someone quote Tom Peters the other day that we’re not in a ‘recession’ but a ‘recalibration’ and this intrigued me. After a quick search on t’interweb it wasn’t Peters but Steve Yastrow, a like minded thinker who regularly posts on Peters site. Either way it’s an intelligent, relevant and thought provoking post.
The way your business generates results is different, now.
Your customers think differently, now.
Your customers care about different things, now.
Your customers act differently, now.
Your customers may actually be different people, now.
Customers aren’t disposable anymore; more than ever, you have to create sustainable customer relationships.
Everything is different now.
It also made me wonder if business expectations in general are in need of recalibration too.