Maybe on online ads are not so great after all?
Found an interesting piece one of the Fortune blogs about eBay and Google. EBay recently stopped, as a test, keyword advertising on Google and found:
“It actually had no impact on the financials of the quarter, and we learned a lot about where we want to spend money and where we think we can save money on Internet marketing.”
The key point as Adam Lashinsky mentions is not that someone reckons that Google ads aren’t as wonderful as the hyperbole would let you believe, but that it’s eBay saying it. Think about that.