Playstation 3 at last
After a combined gestation period longer than an a pod of Balaenoptera musculus Sony have finally launched the Playstation 3 to what can only be described as a collective shrug. Usually at times like these gamers queue around the block to get the latest console but so far it seems that the almost £500 necessary to get going is too rich for all but the most diehard and or wealthy gamers.
So how did Sony get it so wrong? Here’s a few ideas if anyone is interested.
- Let’s not forget that the rest of Sony isn’t exactly on it’s uppers at the moment. The switch from CRT to Plasma and LCD has taken a chunk out of Sony’s leadership in the TV market…stick a Sony flat panel next to say a Panasonic or a Pioneer and you’ll see what I mean. Also the rise of other far eastern brands from Korea and China have dended the Japanese giant.
- It just took too long to develop and gave the competition time to learn lessons in earlier skirmishes. Nintendo just plainly refused to play the tech spec game and Microsoft played the connected card with Xbox Live and delivered the Xbox 360 long before Sony even had the PS3 specs finalised.
- Plain old hubris played a part too. Sony wrongly believed that Nintendo and in particular Microsoft did not present a significant challenge and and were driven by an almost fundamentalist desire to at own a media format in the form of Blu-Ray. Ironically just as the rest of the tech space is looking a digital delivery of content over the wire.
- Did I mention it was almost £500.
It’s not all doom and gloom PS3 is selling well in it’s home market and PS2 continues to do likewise, however the US and Europe need to love PS3 as much as the Japanese and I’m not sure they will until Sony rethink these markets. Expect prices to drop in the not too distant future although probably not enough for the casual gaming crowd needed to give them the sales numbers they’re looking for.
To show how much the console market has changed whilst Sony has scratched it’s corporate chin the competition is now willing to take advantage and make a point at Sony’s expense. Not once, not twice but three times.