Dave Gorman’s Unchained America
Is it possible to drive across America without giving any money to ‘the man’? No chain stores, no chain motels and no chain petrol stations or gas stations you must, in the 2700 miles from San Francisco to New York. A sort of Naomi Klein Road Trip. What started as an experiment to understand how much America is dependant on ‘chains’, ‘multiples’ or ‘brands’ and to see if you can travel across the country only using ‘independent’ and ‘Mom & Pop’ businesses, it ended up as a wonderful picture of an America that is essentially what we all, even those of us who aren’t Americans, understand the country to be. The backbone of America is not MacDonalds, Starbucks or Wal-Mart but the thousands of small independent businesses that to glue to country together. Dave Gorman gave us a glimpse of an America that might soon be gone forever.
Even the car he drove was a metaphor.